Since its launch in 2015, the cryptocurrency exchange BTC-Alpha has earned a reputation as one of the most stable, secure and user-friendly platforms for digital asset trading. Over the years, the exchange has gained the trust of millions of users by providing operational transparency, technological resilience, and reliable service. Today, the company enters a new phase in its development - the rebranding and official name change to ALP.COM is now complete.
This transition represents more than a visual redesign or a new domain. It is a deep strategic transformation aimed at aligning with the current demands of the global digital asset market. ALP.COM stands as a symbol of the brand’s maturity, scalability and readiness to operate in a multi-jurisdictional environment. The new name reflects not a departure from its founding philosophy, but an evolution of it informed by new goals and elevated technological standards.
Rebranding rationale and objectives:
The cryptocurrency industry is developing rapidly. Innovation, regulation, rising competition and increasing demands for security require exchanges to adapt continuously. The rebranding from BTC-Alpha to ALP.COM is a response to these challenges offering market participants enhanced tools, stronger infrastructure and broader access to opportunities.
Key updates for ALP.COM users
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Account migration: All user data, including trading history and assets, has been securely transferred from BTC-Alpha to the ALP.COM domain.
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Updated interface: The redesigned interface provides faster performance, improved navigation and a more intuitive experience for both new and professional traders across devices.
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Enhanced security measures: ALP.COM has implemented modern security protocols, including two-factor authentication, behavioral analysis algorithms and updated encryption systems.
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Broader market access: The exchange now offers more trading pairs, multi-currency support, international liquidity and access to global financial markets.
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Established team continuity: The same expert team behind BTC-Alpha continues to lead the development and service quality under the ALP.COM brand.
ALP.COM does not abandon its legacy. Instead, it redefines and strengthens it to meet the new realities of the digital economy. The exchange remains focused on stability and reliability, while simultaneously advancing its plans to implement new technologies and expand its global footprint.
Official website: https://alp.com
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